Characteristics of Marketing Concept :
Customer orientation:
An utmost emphasis on consumer and his needs is the first distinguishing features of marketing concept. Giving the firm to see business from the prospective of consumer is the important marketing feature.
The purpose of any business is to create customer
It is the customer who determines what a business is.....
The modern marketing features says: What a business thinks it produces is not of first importance especially not to the future of business and its success. What a customer thinks he is buying, what he considers a value is decisive, it determines what a business is, what it produces and weather it will prosper.
The characteristic of marketing plan is to accept the customer as he/she is...
and build the business around it.
Integrated Management:
Integrated Management means all the business functions of a firm must be tightly integrated with one another with marketing as a pivot. Because every function has a bearing with the consumer and to see all the functions has a bearing on consumer. All elements are seen through the eye of the customer, so as to produce the best benefits and satisfaction for the customer.
Customer Satisfaction:
The marketing concept emphasis on that it is not enough if a firm has customer orientation, it is essential that such an orientation lead to customer satisfaction. The orientation underscore that no firms can afford to ignore customer satisfaction.
Realization of organizations GOAL:
If a firm has succeeded on generating consumer satisfaction, it implies that firm has given a quality product, offered competitive price, prompt services and managed to maintain a good image. In the process organizational goal and profit automatically realized.
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