Creating and delivering the Customer Value Is all about Marketing

 

PART ONE

Final words: Marketing concept :

           So in part one we discussed extensively on What when and how of the concept of Marketing. The exchange, product, production and sales concept and how marketing is the best one.

          We also have discussed what marketing Myopia is ??

So to sum up:

• Business is a need satisfying process.
• Business must be managed, keeping the customer and their needs in focus.
• Business goals, Profit must be realized through customer orientation and customer satisfaction.

           Now as I talked marketing means customer thousand times, The question arises how to put the marketing concept into practice ???

             " Satisfying the need of the customer is the only way to implement marketing successfully and it can be achieved by creating value for the customer. "

          So creating and delivering customer value is the essence of marketing.

SO SECOND PART, will present you HOW customer value will be created and delivered. We knew what marketing is …. we will know how marketing will be implemented.

Bye for now

meet you in second part

Manabhanjan

manabhanjantheblogger@gmail.com