Characteristics of Marketing Concept Marketing Features Modern Marketing Concept Characteristic of marketing plan Integrated Management

 

       Characteristics of Marketing Concept : 

        

         Customer orientation:                   

             An utmost emphasis on consumer and his needs is the first distinguishing features of marketing concept. Giving the firm to see business from the prospective of consumer is the important marketing feature.

                              The purpose of any business is to create customer

                              It is the customer who determines what a business is.....

   

              The modern marketing features says: What a business thinks it produces is not of first importance especially not to the future of business and its success. What a customer thinks he is buying, what he considers a value is decisive, it determines what a business is, what it produces and weather it will prosper. 

                    The characteristic of marketing plan is to accept the customer as he/she is...

                    and build the business around it.

         Integrated Management: 

        Integrated Management means all the business functions of a firm must be tightly integrated with one another with marketing as a pivot. Because every function has a bearing with the consumer and to see all the functions has a bearing on consumer. All elements are seen through the eye of the customer, so as to produce the best benefits and satisfaction for the customer.

         Customer Satisfaction: 

        The marketing concept emphasis on that it is not enough if a firm has customer orientation, it is essential that such an orientation lead to customer satisfaction. The orientation underscore that no firms can afford to ignore customer satisfaction.

        Realization of organizations GOAL: 

         If a firm has succeeded on generating consumer satisfaction, it implies that firm has given a quality product, offered competitive price, prompt services and managed to maintain a good image. In the process organizational goal and profit automatically realized.

  

       

What is market orientation? Definition and stages, How it solve Marketing Myopia

 What is market orientation : 

              Marketing orientation, definition : It is obvious that the marketing concept represents a totally distinct approach to business. It is the most advanced of all ideas of marketing that have emerged through the years. The marketing concept is only be able to keep the organization from marketing myopia. This is how marketing orientation explained.

            Marketing orientation approaches: All ideas like the exchange concept , the product concept, the production concept and the sales concept leads to marketing myopia only, in one form or other.

           Types and stages of marketing orientation: 

•                        From production orientation to marketing orientation
•                        From product orientation to customer orientation
•                           From supply orientation to demand orientation
•                        From sales orientation to satisfaction orientation            
•                           From internal orientation to external orientation

 

           So we can conclude that marketing concept is essentially a shift in orientation.

Next we will know the distinctive features of marketing concept. There are four.

Stay tuned

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Basic difference between sales and marketing

 Difference between Sales and Marketing :

SALES                                                                           MARKETING

The concept sales concentrate                                       The concept of marketing concentrate

with the need of the seller.                                              With the needs of the customer.

Here activity starts with sellers                                         Here activity starts with the need of the

existing products.                                                          Customer, then designing the product.

View business as a Goods producing Business is customer  satisfying                     

process.     Process.

       

                                                                                                   

Here the firm makes the product first, then                  Here the firm identify the customer need 

decide how to sell the product and make profit.               First and decide how to add value then

                                                                                          Make the product as a solution.

Cost of production determines the price.                   Customer determines the price and price 

                                                                                         Determines the cost of productions.   

The firm's motives decide marketing Products benefits and added value decides  

communications.           The marketing communications.

Emphasis given on selling the product by any means. Emphasis is on integrated marketing with

There is no coordination between the different functions.  All departments.

The firms with selling concept, has production as the     The firm practicing has Marketing as the 

Central function.                                                                 Central function.

Selling views the customer as the last link of the Marketing views the customer as the first 

Process.                                                                              business, And the sole of the business

All emphasis on exchange aspect, without caring for the       All emphasis is on need satisfaction and

Value satisfaction of the customer.                                            Value addition for the customer.