Difference between Sales and Marketing :
SALES MARKETING
The concept sales concentrate The concept of marketing concentrate
with the need of the seller. With the needs of the customer.
Here activity starts with sellers Here activity starts with the need of the
existing products. Customer, then designing the product.
View business as a Goods producing Business is customer satisfying
process. Process.
Here the firm makes the product first, then Here the firm identify the customer need
decide how to sell the product and make profit. First and decide how to add value then
Make the product as a solution.
Cost of production determines the price. Customer determines the price and price
Determines the cost of productions.
The firm's motives decide marketing Products benefits and added value decides
communications. The marketing communications.
Emphasis given on selling the product by any means. Emphasis is on integrated marketing with
There is no coordination between the different functions. All departments.
The firms with selling concept, has production as the The firm practicing has Marketing as the
Central function. Central function.
Selling views the customer as the last link of the Marketing views the customer as the first
Process. business, And the sole of the business
All emphasis on exchange aspect, without caring for the All emphasis is on need satisfaction and
Value satisfaction of the customer. Value addition for the customer.
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