What is market orientation? Definition and stages, How it solve Marketing Myopia

 What is market orientation : 

              Marketing orientation, definition : It is obvious that the marketing concept represents a totally distinct approach to business. It is the most advanced of all ideas of marketing that have emerged through the years. The marketing concept is only be able to keep the organization from marketing myopia. This is how marketing orientation explained.

            Marketing orientation approaches: All ideas like the exchange concept , the product concept, the production concept and the sales concept leads to marketing myopia only, in one form or other.

           Types and stages of marketing orientation: 

•                        From production orientation to marketing orientation
•                        From product orientation to customer orientation
•                           From supply orientation to demand orientation
•                        From sales orientation to satisfaction orientation            
•                           From internal orientation to external orientation

 

           So we can conclude that marketing concept is essentially a shift in orientation.

Next we will know the distinctive features of marketing concept. There are four.

Stay tuned

Bye 

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