The concepts of marketing

 In the last post we discussed about the concept of marketing. Now today we will learn, how the concept of marketing came to being. There were four concepts before :--

                                                The exchange concept

                                                The production concept

                                                The product concept

                                                 The sales concept

                                         FINALLY   

                                                The marketing concept

The exchange concept :

        The exchange of a product between the seller and the buyer is the central idea here. Exchange is definitely a part of marketing , however considering exchange is the entire process of marketing is myth. Marketing holds a border concept.

 The production concept :

        The production concept dominates the thinking process of a organizations who feels marketing can be managed by managing productions. They feel that high in productions will help in lowering the price and widely accepted by customers. They can't anticipate that the customer may expecting other benefits than pricing. Again production concept is a part of marketing but not the entire process.

The product concept :

        The product concept as the name suggest, the entire focus is on providing the best quality product. It is true that a great product can attract customers, however the organizations must know weather the product is right for the targeted customers, is the pricing is right, Does it have the features the customers asking for. The organization with this concept totally engrossed with the product leaving other aspects. Again product concept is a part of marketing but not the entire process.

The sales concept :

        The sales concept as the name suggest, focuses entirely on aggressive promotions and pushing the product which is being produced. Strong publicity, heavy promotions, discounts are used to sell the products. Here the organizations forget the actual need of the customers, so they will fell pray to one time sell or no sell. They are not be able to retain the customers.

Today also a majority of people think :

                           selling and marketing are same.(biggest MYTH)

selling is a part of marketing not the whole marketing

The Marketing concept :

       Now the concept of marketing is the combination of all above concepts and also various other concepts and ideas which we will study further. 

REMEMBER THE LINE FROM MY FIRST POST : 

          MARKETING IS THE ENTIRE PROCESS WHERE THE MARKETER GOES TO THE SOCIETY , FIND THE ACCURATE PROBLEM, DESIGN A SOLUTION(PRODUCT), AGAIN CONVEY TO THE SOCIETY ABOUT THE PRODUCT WITH PROPER COMMUNICATION AND THEN SELL THE PRODUCT.

In our next meeting we discuss in detail about 

marketing myopia and in depth difference between sales and marketing.

Bye for now

Manabhanjan

manabhanjantheblogger@gmail.com