WHY , WHAT and HOW of Marketing

 

Marketing

Marketing ! marketing is indeed an ancient art of phycology, studying why, what and how of human behavior ==> summing it up as a problem ==> find  a solution to it. Finally convey back by making the society understand the why, what and how of the desired behavior, you want people to understand.

 If we research, we will find that many organizations born because of =

1) The promotor comes across a problem.

2) The owner identifies a problem/GAP in the society.

3) The promotor used a product and not satisfied with it, So started a      company with better solution.

Any company one can think up, started with any of this above concept.

SOCIETY===>>PROBLEM==>>COMPANY

                                    TO

COMPANY==>>SOLUTION==>>SOCIETY

The entire process of identifying the right problem, then designing and materializing the right solution to it. Most importantly letting the society know and understand that the respective solution is the right answer to the concern problem is Marketing. 

Some times people don't know their accurate problem.

suppose I am hungry and looking for Indian food, However if I was given Chinese, then also I will eat it and satisfy my hunger. so my problem is not the kind of food but HUNGER. It means I also don't know what I really looking for.

SO I HAVE NEED AND IT CAN BE SATISFIED WITH WANT.

So finding the need, design a want and making it available to the needy is MARKETING.

That much for today, next we will discuss on the four approach which leads to the marketing approach.

bye, 

Manabhanjan

manabhanjantheblogger.com